“Building a brand requires the right partners, especially when you’re building a global brand from halfway around the world as UP Studios is from our headquarters in China. The team at Sayles & Winnikoff have and continue to be wonderful partners who have helped UP build our brand in major markets by harnessing their decades of experience, extensive industry network and service. The founders lead their team and client relationship in a refreshingly hands-on and pragmatic way that’s such a key to success for achieving the results we have working together. Studios and creators who have great ideas and products, and need help bringing them to the attention of the world should start with a call to Sayles & Winnikoff.” Trevor Lai, Founder and CEO

UP Studios


“As a first-time author, I was fortunate to have the expertise of Sayles & Winnikoff to guide my first foray into the world of book publishing. Their knowledge of the field was invaluable and I was especially impressed by their creative strategies for achieving media visibility and their persistence in following up on leads. They are consummate professionals; I look forward to working with them again.” Anthony Romero, Executive Director

American Civil Liberties Union (ACLU)


“Sayles & Winnikoff Communications has added a professional dimension to the strategic planning, development and execution of the Broadcasting & Cable Annual Hall of Fame Awards. During their tenure the event has grown significantly both in stature and attendance, which is due in no small part to their contribution in the communications area raising both awareness and prestige at the highest levels of the television industry. We are pleased to be partnered with this committed group of media professionals and consider them to be an integral part of our team.” Bill McGorry, Chairman
B&C Hall of Fame Awards


“Our non—profit staff of three is responsible for a variety of programs and accountable to numerous partners and stakeholders. S&W has become a valued extension of our staff. Together we develop and promote campaigns that effectively leverage resources and win recognition.” Leslie Collins, Executive Director


“I often counsel startups against hiring a PR firm in their first year, unless it’s S&W. Because Alan, Carina and team are not just a traditional PR team, they’re an extension of a startup’s executive team, able to cover everything from PR to social engagement to strategic marketing and planning. The press they secured (including Variety, Mashable and WSJ), the Twitter analysis they provided, and the guidance they gave us at SocialSamba on our product positioning were invaluable to securing major customers including Viacom and NBCUniversal. This is a driven crew of top-shelf professionals, which makes them a great fit for startups.” Aaron Williams, Co-Founder, CEO


“In the years Sayles & Winnikoff has been working with Thirteen/WNET, they have helped us put two of our children’s programs — “Cyberchase”and “Franny’s Feet” — on the map. Their knowledge of media relations and promotion has been an invaluable resource for us.” Kellie Specter, Director, Corporate & Media Relations


“Sayles & Winnikoff Communications is a small agency that thinks big. They are equally adept at strategy and execution. As an extension of my internal PR efforts, they are a trusted and respected partner. The power of their passion is truly impressive, and it has served to stimulate the telling of our story in the trade and consumer press.” Alan Zapakin, Senior Vice President, Marketing
Sonar Entertainment


“I came to Sayles & Winnikoff to help promote my first novel, The Sword of Darrow. Getting coverage for the first book of fiction by an unknown author is a formidable task. The terrific team at Sayles & Winnikoff were able to get my book reviewed by serious publications in the market and secured interviews with a number of newspapers, radio stations and television outlets all across America. Their work helped make this book an Amazon best seller. Hiring Sayles & Winnikoff was one of the smartest decisions I made.” Hal Malchow, Author
Sword of Darrow


“Sayles & Winnikoff did everything they said they would do and more.  Their follow was excellent, their communication daily and their response time immediate.  They made media people aware of the book and they secured countless interviews.  The truth is, I couldn’t have been more satisfied. They gave me exposure and kept after people to see that I had an opportunity to get my story out.  You could pay more, but I doubt you’d get more.” Bill Persky, Classic Sit-Com Writer and Director (Dick van Dyke Show, That Girl, Kate & Allie), Author, My Life is a Situation Comedy