Where Creativity Meets Strategy
Sayles & Winnikoff Communications is a boutique marketing agency that thrives on creative excellence and strategic precision. Our team is dedicated to helping organizations that are passionate about making a difference, particularly in the fields of arts, media, entertainment, and socially responsible initiatives. We specialize in Public Relations, Client Communications, and Trade Coverage, ensuring that our clients gain the visibility they deserve across multiple platforms.
A Personalized Approach to Every Client
As a boutique firm, we specialize in offering tailored messaging and positioning strategies that reflect the unique needs of each client. No cookie-cutter solutions here—our focus is on quality, creativity, and authenticity, ensuring that your brand is presented in the best light possible. Whether it’s B2B (Business-to-Business) or B2C (Business-to-Consumer) Coverage, we craft compelling narratives that resonate with your target audience.
Where Passion Fuels Innovation
Our team’s creative instinct drives everything we do. We understand that your message needs to stand out in a crowded world, which is why we craft solutions that capture attention and inspire action. From engaging PR campaigns and influencer partnerships to impactful podcasting strategies and media placements, we help brands tell their stories in meaningful ways. Our expertise spans SEO-optimized content creation, social media management, and nonprofit communications, ensuring that every campaign is designed for maximum reach and engagement.
A Team of Visionaries, Innovators, and Storytellers
The Sayles & Winnikoff team is a diverse group of marketing professionals united by one common goal: to make your brand shine. Our team of experienced strategists, creatives, and communicators bring together decades of expertise and a passion for bringing ideas to life.
Alan Winnikoff
Sayles & Winnikoff co-principal Alan Winnikoff shares in the strategic direction and overall management of the company. He was previously one of the founding executives of Sony Wonder, the family entertainment division of Sony Music. He has also held executive PR and marketing positions at the cable news channel MSNBC and IDG Books, the publishers of the “For Dummies” series. Other companies and properties with which he has been associated include Paramount Television, MTV Home Video, Disney Television and “Sesame Street.” A lifelong writer of fiction, Alan has published two novels and a number of short stories.
Carina Sayles
Sayles & Winnikoff co-principal Carina Sayles shares in the strategic direction and overall management of the NYC based PR firm Sayles & Winnikoff Communictions, which she founded with partner Alan Winnikoff in 2004, and now works out of the firm’s California office. Sayles has held executive positions at the PR firms Goodman Media International and Pryor & Associates and in-house positions as director of media relations for the CBS Television Network and as manager of advertising, publicity and promotion at Walt Disney’s Buena Vista Television. She is a two-time recipient of the prestigious Maxwell Steinberg Award for her TV series campaigns. Sayles’ expertise also extends to music, high profile licensing and publishing companies, non-profits, sustainability and viticulture/the wine industry. She has served on Agriculture, Open Space and Environmental Policy boards in her former home state of New Jersey and is a member of the Children’s Media Association, BAFTA (for which she’s headed the kids’ committee), and the International Academy of Television Arts& Sciences. Sayles is a graduate of Princeton University and New York University.
Jayne Wallace
Senior Vice President Jayne Wallace was previously director of corporate communications for Sprint, handling Virgin Mobile, Boost Mobile and the launches of Assurance Wireless and Sprint Prepaid.
Before that, she served as vice president of corporate communications for Virgin Mobile, directing internal and external messaging through the company’s explosive growth, branding and re-branding, product and service offerings, an IPO and life as a public company.
Wallace has represented start-ups, major brands and such notables as Virgin’s Richard Branson and the head of neuroscience and neurosurgery at Weill Cornell Brain and Spine Center in New York. Other experience includes American Academy of Motion Picture Arts & Sciences, American Express, Jewish Federation Council of Los Angeles, Sarasota County Democratic Party, USA Networks, and Working Woman Network.
Anna De Luca
Account Coordinator Anna De Luca joined the Sayles and Winnikoff team in January 2025. Anna has experience in several PR industries such as healthcare, technology, film + entertainment, furniture + bedding, and fashion securing placements in national and trade outlets. After graduating from Ithaca College with a B.A. in Journalism, Anna started her career in public relations through various internships. In her free time, Anna enjoys reading and going on hikes with her dog.
Stephanie Dallara
Account Executive Stephanie Dallara joined the Sayles and Winnikoff team in December 2021. Stephanie has successfully conducted PR campaigns across industries such as children’s entertainment, health tech, podcasting, and nonprofits securing placements in national and local media outlets. Before graduating from Ramapo College with a B.A. in Business Administration, with a concentration in Marketing and a minor in International Business, Stephanie was heavily involved with multiple philanthropic clubs on campus, including running the Relay for Life social media platforms and helping plan the campus-wide event. In her free time, Stephanie enjoys working on her personal blog, going on runs, and watching a lot of TV shows.
