About Us

Boutique by Design, Obsessive by Nature, Creative by Instinct

Sayles & Winnikoff portrait

Based in New York City’s Flatiron district, with an office in California, the company works with clients of all sizes, from entrepreneurs and start-ups to large vertically integrated organizations.

As a guiding principal, and one of the primary keys to the firm’s business philosophy, partners Alan Winnikoff and Carina Sayles are directly and deeply involved with all aspects of the strategy, management and execution of every project. Hands on personal attention, rapid response time and extreme attention to detail are a hallmark of our success.

Sayles & Winnikoff Team

Alan Winnikoff

Alan Winnikoff

Sayles & Winnikoff co-principal Alan Winnikoff shares in the strategic direction and overall management of the company. He was previously one of the founding executives of Sony Wonder, the family entertainment division of Sony Music. He has also held executive PR and marketing positions at the cable news channel MSNBC and at IDG Books, the publishers of the “For Dummies” series. Other companies and properties with which he has been associated include Paramount Television, MTV Home Video, Disney Television and “Sesame Street.” Alan serves on the Board of Directors of Global Arts Corps, an international non-profit theatre and film company dedicated to using the power of the arts as a catalyst for change in post-conflict societies.

Carina Sayles headshot

Carina Sayles

Sayles & Winnikoff co-principal Carina Sayles shares in the strategic direction and overall management of the NYC based PR firm Sayles & Winnikoff Communictions, which she founded with partner Alan Winnikoff in 2004, and now works out of the firm’s California office. Sayles has held executive positions at the PR firms Goodman Media International and Pryor & Associates and in-house positions as director of media relations for the CBS Television Network and as manager of advertising, publicity and promotion at Walt Disney’s Buena Vista Television. She is a two-time recipient of the prestigious Maxwell Steinberg Award for her TV series campaigns. Sayles’ expertise also extends to music, high profile licensing and publishing companies, non-profits, sustainability and viticulture/the wine industry. She has served on Agriculture, Open Space and Environmental Policy boards in her former home state of New Jersey and is a member of the Children’s Media Association, BAFTA (for which she’s headed the kids’ committee), and the International Academy of Television Arts& Sciences. Sayles is a graduate of Princeton University and New York University.

Sarah Castellvi

Vice President Sarah Castellvi is a strategic and creative entertainment marketing and publicity executive with over 10 years experience at television networks and studios, with additional brand consultancy expertise in fashion, home goods and photography. Most recently, Sarah worked as the Senior Director of Marketing for WWE’s film and television studio division, where she oversaw campaigns for scripted television, documentary, animation and feature film titles at Netflix, Paramount, A&E and Quibi. Before WWE, she spent five years at independent television studio Sonar Entertainment where she advised international broadcast licensees on their marketing/publicity campaigns for programs such as Mr. Mercedes (AT&T), Das Boot (Hulu/Sky), Taboo (FX/BBC), and The Son (AMC). Sarah has also held marketing and publicity positions at NBCUniversal and Lifetime Television. She is a graduate of the University of Southern California and James Madison University.

Aimee Miller

Aimee Miller

Account Executive Aimee Miller joined the Sayles & Winnikoff team in 2019. Prior to working at S&W, Aimee practiced PR in the healthy lifestyle niche. Aimee also has experience working with non-profits. Aimee graduated Quinnipiac University with a B.A. in Public Relations and a minor in Business Management. As a student, she was very involved in Quinnipiac’s chapter of the Public Relations Student Society of America, where she ran their social media accounts. Aside from her work, Aimee enjoys reading novels, exercising and spending time with her family and friends.

Cherie Crosby

Account Executive Cherie Crosby joined the Sayles and Winnikoff team in 2021. Cherie previously worked as a Communications Associate at Excellence and Presence Communications and consulted on accounts at Cielo Consulting. At these agencies, Cherie worked on public relations and marketing campaigns for clients in the lifestyle, food, spirits, technology, and publishing industries. Cherie graduated from Rutgers University with a B.A in Communication, where she specialized in Strategic Public Communication & Public Relations. Cherie continued her education at Rutgers University and is pursuing her Master of Communication and Media with a focus in Corporate Purpose and Social Impact.

Beth Brody

Senior PR Associate Beth Brody has served as a communications consultant since 1988, specializing in both local and national campaigns. She has developed and maintained strong relationships with trade and consumer media for over three decades. Her strengths lie in the ability to create newsworthy pitches and obtain earned media coverage.

During her career, Beth has supported the PR initiatives of the Nakashima Foundation, Willis Towers Watson, Capital Health, JFK Health System, Mercy Health System, meQuilibrium, Foundations Behavioral Health, Habitat for Humanity of Bucks County, Literacy New Jersey, SAFE in Hunterdon, SOFI, Dow Jones, Merrill Lynch, Dun & Bradstreet and others.

Beth is founder of the River Communications Group, past president and current board member of the NJ Communications, Advertising and Marketing Association and a member of the Princeton Mercer Regional Chamber of Commerce. She has spoken to numerous professional organizations, including the Public Relations Society of America and the Cable Television Network of NJ. Beth earned a B.S. degree in Communications, Television and Radio and a minor in English from Ithaca College’s renowned Park School of Communications.

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