About Us

Boutique by Design, Obsessive by Nature, Creative by Instinct

Sayles & Winnikoff portrait

Based in New York City’s Flatiron district, with an office in California, the company works with clients of all sizes, from entrepreneurs and start-ups to large vertically integrated organizations.

As a guiding principal, and one of the primary keys to the firm’s business philosophy, partners Alan Winnikoff and Carina Sayles are directly and deeply involved with all aspects of the strategy, management and execution of every project. Hands on personal attention, rapid response time and extreme attention to detail are a hallmark of our success.

Sayles & Winnikoff Team

Alan Winnikoff

Alan Winnikoff

Sayles & Winnikoff co-principal Alan Winnikoff shares in the strategic direction and overall management of the company. He was previously one of the founding executives of Sony Wonder, the family entertainment division of Sony Music. He has also held executive PR and marketing positions at the cable news channel MSNBC and at IDG Books, the publishers of the “For Dummies” series. Other companies and properties with which he has been associated include Paramount Television, MTV Home Video, Disney Television and “Sesame Street.” Alan serves on the Board of Directors of Global Arts Corps, an international non-profit theatre and film company dedicated to using the power of the arts as a catalyst for change in post-conflict societies.

Carina Sayles headshot

Carina Sayles

Sayles & Winnikoff co-principal Carina Sayles shares in the strategic direction and overall management of the company. Sayles has held executive positions at the PR firms Goodman Media International and Pryor & Associates and in-house positions as manager of media relations for the CBS Television Network and as manager of advertising, publicity and promotion at Walt Disney’s Buena Vista Television. She is a two-time recipient of the prestigious Maxwell Steinberg Award for her TV series campaigns. Sayles’ expertise also extends to high profile licensing and publishing companies as well as non-profits.

Lulu Cohen

Lulu Cohen

As Vice President , Lulu heads up the firm’s media relations and is one of the agencies primary writers. An entertainment/music business professional with over 15 years of experience, Cohen held executive positions at Entertainment One as Head of Media and Artist Relations and at Roadrunner Records/Warner Music as the National Director of Promotions. She started her career at ABC-TV’s news/entertainment program, 20/20 where she worked with Emmy award winning producers and on-air talent. In 2015, she co-produced and ran the highly successful media campaign for a non-profit driven viral music video which garnered over 2 million views in one day. Cohen is on the committee for marketing and development for the Long Island Music Hall of Fame and is a professional tennis teacher who works with autistic children.

Alyssa Tognetti

Alyssa Tognetti

Senior Account Executive Alyssa Tognetti joined the Sayles & Winnikoff team in 2017. Prior to S&W, Alyssa worked at The Baddish Group and Astonish Media Group, where she worked on notable accounts including American Airlines, Pepsi, Infinium Spirits, and Four Roses Bourbon. Alyssa’s PR expertise include book publishing, food & beverage, lifestyle, startups, technology, and personalities. As a writer, her pieces have been featured on NYDailyNews.com, Liquor.com, WhereNYC, and her own personal blog. Alyssa graduated Siena College in 2011 with a B.S. in Marketing and Management with a concentration Marketing.

Aimee Miller

Aimee Miller

Account Associate Aimee Miller joined the Sayles & Winnikoff team in 2019. Prior to working at S&W, Aimee practiced PR in the healthy lifestyle niche. Aimee also has experience working with non-profits. Aimee graduated Quinnipiac University with a B.A. in Public Relations and a minor in Business Management. As a student, she was very involved in Quinnipiac’s chapter of the Public Relations Student Society of America, where she ran their social media accounts. Aside from her work, Aimee enjoys reading novels, exercising and spending time with her family and friends.

Elis Viltsin headshot

Elis Viltsin

Assistant Coordinator, Elis Viltsin joined the Sayles & Winnikoff team in 2018. Before S & W, Elis held a PR position in the Estonian Police and Border Guard, Board’s Communications Bureau. Elis will graduate in 2020 with a Degree in Journalism and Communications from the University of Tartu in Estonia. During her studies, she was also involved with overseeing social events for students and recruiting sponsorships for non-profits.

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